IT’S BEEN 15 YEARS SINCE THE GLOBAL EFFORT TO BAN CONFLICT DIAMONDS BEGAN. BUT THE INDUSTRY IS STILL TAINTED BY CONFLICT AND MISERY
Time Magazine highlights the crucial importance of traceability and provenance in the diamond industry and mentions Forevermark as a safeguard of responsible sourcing:
"...De Beers’ Forevermark brand have instituted strict sourcing policies for their diamonds that address many of these concerns."
Time Magazine quotes Lynette Gould at De Beers Group:
"[Millenials] want a guarantee that it is ethical. They want to know about environmental impact. They want to know about labor practices. They want to know that the communities have benefited from the diamonds they are mining.”
Link to article: http://time.com/blood-